On April 29, 2026, our Chief AI Officer, Georgi Nalbantov, attended the BASSCOM AI Conference 2026—one of the most practical and forward-thinking AI events in Bulgaria this year.
Hosted in Sofia at the Inter Expo Center, the conference brought together leading AI practitioners, innovators, and decision-makers for a full day dedicated not to theory, but to real-world implementation. With a strong focus on “hands-on AI,” the event featured expert-led sessions, practical demonstrations, and actionable insights from professionals already deploying AI in production environments.
A Conference Focused on Real Impact
Unlike many industry events that lean heavily on conceptual discussions, the BASSCOM AI Conference stood out with its commitment to applicability. The agenda emphasized:
- Proven AI tools and workflows
- Lessons learned from real deployments
- Honest discussions about challenges—not just successes
- Practical strategies that organizations can implement immediately
With over 500 attendees and a lineup of expert speakers, the conference created a high-value environment for meaningful knowledge exchange and networking.
Georgi Nalbantov’s Perspective
For Georgi Nalbantov, the event was an opportunity to both share insights and engage with peers tackling similar challenges in AI adoption.
Throughout the day, discussions centered on a critical industry shift: moving beyond experimentation toward scalable, production-ready AI systems. This aligns closely with our own strategic direction—focusing on delivering tangible business outcomes through AI rather than exploratory pilots.
Georgi highlighted several key takeaways:
- AI maturity is accelerating – organizations are rapidly transitioning from prototypes to fully integrated solutions
- Execution matters more than hype – success depends on implementation discipline, not just model capability
- Transparency in challenges is crucial – real progress comes from sharing failures as well as wins
- Talent and processes remain key bottlenecks – not just technology
Strengthening Our AI Strategy
Participation in events like the BASSCOM AI Conference reinforces our commitment to staying at the forefront of applied AI. The insights gained directly contribute to how we:
- Design and deploy AI-driven solutions
- Optimize internal workflows with intelligent automation
- Support our clients in navigating their AI transformation journeys
Georgi’s presence at the conference also reflects our broader mission—to actively engage with the AI ecosystem and contribute to the advancement of practical, responsible AI adoption.
Looking Ahead
As the AI landscape continues to evolve, events like the BASSCOM AI Conference play a crucial role in bridging the gap between innovation and implementation. They provide a platform where ideas are tested against reality—and where organizations like ours can both learn and lead.
We’re excited to bring these insights back into our work and continue building AI solutions that deliver real, measurable impact.

