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Insights on Applied AI & Innovation

Actionable knowledge for decision-makers, tech leaders and innovators. AI news and industry insights that truly matter. In video and text.

Agentic AI Jun 01, 2026 time 14 mins read view view Content Recommender Systems for Publishers: What Works and What Doesn't A practical guide to building recommendation systems for digital publishers — why Netflix is the wr… Agentic AI Jun 01, 2026 time 15 mins read view view Reader Lifetime Value Modelling: Why LTV Is the Metric That Matters for Digital Publishers A practical guide to building predictive subscriber LTV models for digital publishers — the surviva… AI Strategy Jun 01, 2026 time 14 mins read view view Predicting Ad Revenue at Risk: How Publishers Use ML to Protect Their Programmatic Yield ML applications for programmatic revenue forecasting, CPM anomaly detection, floor price optimisati… AI Strategy Jun 01, 2026 time 13 mins read view view Predicting Ad Revenue at Risk: How Publishers Use ML to Protect Their Programmatic Yield A practical guide to ML for publisher programmatic operations — revenue forecasting, CPM anomaly de… AI Strategy Jun 01, 2026 time 13 mins read view view The Paywall Optimisation Problem: How AI Decides Who to Meter and Who to Block A practical guide to AI-driven dynamic paywalling for digital publishers — propensity scoring, mete… AI Strategy Jun 01, 2026 time 14 mins read view view AI-Powered Personalisation for News: The Gap Between What Publishers Promise and What They Deliver Why news personalisation consistently underdelivers — the four distinct things called "personalisat… Data science & AI Apr 30, 2026 time 7 mins read view view AI in Media & Publishing: How to Retain Subscribers with Machine Learning In 2025, one of the world's leading financial newspapers won Subscription Retention Campaign of the…
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